A marketing strategy is a company's hope to achieve strong and profitable customer relationships by targeting certain customers, using a marketing mix, and implementation in an ideal world. Nokia- marketing strategy in india 5327 words | 22 pages report on marketing strategy of nokia india is an overview of nokia's entry and expansion strategies in india. Nokia e-business strategy has helped the marketing strategist to better plan their product offerings, keeping in view the latest trends of the market the products are designed and.
The case describes the marketing strategies of nokia in india and examines how the nokia brand has become synonymous to mobile phones in the country while nokia considers india as one of.
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A look at the following summary of performance (nokia website) for the last four years would help evaluate in a way whether the marketing and marketing communications strategies that were.